Thanks so much for wanting to get to know VancouverGiftBaskets.com better.
The Sounding Board for the Vancouver Board of Trade published a snapshot biography on Carole MacFadden, our founder, in February 2005, over 15yrs ago, and this is the expanded version for a brief insight into her and therefore the company – also please see this blog post describing why the name adjustment and brand change to VancouverGiftBaskets.com
Carole MacFadden is the chief designer at Personalized Creations Gift Basket Service (parent company to VancouverGiftBaskets.com). Since 1991, she have been designing exquisite gift baskets and packages for her corporate clientele. Her company offers a large selection of quality gift baskets and year round gift delights that help her clients shine when sending gifts of gratitude and acknowledgment. Personalized Creations is the place to go when ordinary gift giving is not an option!
When asked specific questions, these were some of Carole’s responses:
Reasons for joining The Board of Trade:
Even though I was a member of another prominent business organization, after my initial Vancouver Board of Trade event I was struck by the sheer number of like-minded business owners. The next day while attending my regularly scheduled club meeting, I had to ask myself “Why am I spending my time & energy here when I could be a part of that strong network of business people who understood and have already expressed interest for my services?” I was so motivated, I joined VBOT next day and never looked back!
Favorite business book and why:
Can we get better than 7 Habits of Highly Successful People by Stephen Covey. It’s been around forever, but I believe in the basic premise; build your business on your values and consistently do the right things. My last read that is became a fast favorite as well is Blink by Malcolm Gladwell
Details about family life:
I was born in Ontario, then moved to BC and called the West End home until I was a teenager. We were in Richmond for over 2 decades… wow has it changed and now I am delighted to be right on the Fraser River and call Queensborough, New Westminster home with my fiance, our dog Mac & cat Cullen.
Biggest business challenge:
The continuous challenge of raising the bar in customer service and exceeding their expectations with unique gift ideas. Making my clients and customers look good to their clients, prospects, suppliers will always be my greatest challenge and joy
Best positive networking tip:
Show up to meetings! I have been a member of the Board for almost 10 years now (over 20yrs now, gulp) and I have seen plenty come and go. The people who receive business at the Board of Trade (or any group) are the people who show up, meet others regularly and give referral business those they meet. You have to be there to make it happen for fellow members as well as for yourself.
Tip to resolve conflict:
Hang up the phone! (haha, just kidding, I would never hang up on anyone). Taking time to breathe and clear my mind for 60 seconds while I really listen to what is being said, is sometimes a challenge for me but often, listening without prejudgment is usually all it takes to see their other side and offer a solution pleasing to both parties.
Best advice you ever received:
Look both ways! – Tunnel vision can get you in trouble.
Preparation for 2010 for our Olympic business experience:
System development was crucial for handling the quantities and expectations of the Olympic experience. We tweaked as much as possible in preparation for 2010 by streamlining, contracting, sourcing out, and improving customer satisfaction. During the Olympics our office was right in the heart of it all, right beside BC Place. It was a challenge to keep up with, but I wouldn’t change a minute of it all.
I am so blessed to have a life surrounded by everything I am passionate about. Finding something new to discover and be grateful for everyday allows me to squeeze the juice from my days… a few “passions” I can mention here would be – movies & buttered popcorn, Starbucks Chai Mistoes, fine cheese & bread and my continual hunt for the perfect red wine.
Adventure is another constant in my life, sometimes it is something I seek out & sometimes it is something that seeks me out.
A few notable adventures must include:
-Trekking for the SilverBack Gorillas in Rwanda in 2008 & 2017
-Visiting the Giza Pyramids in Egypt
-White Water Rafting down the source of the Nile
-Viewing the Great Migration in the Masaii Mara in a hot air balloon
– Rubbing Noses with a Great Panda Bear in Chengdu China
-Taking a stroll through the plains of Zimbabwe with an orphan cheetah
-Swimming in the open ocean with wild dolphins in the Bahamas
-Kayaking in Northern BC with Orca Whales
(yep, there is a trend… almost everything needs to include some type of wildlife)
Thank you for taking the time to get to know us (me) alil more.